LO2: Be able to plan a new talk and music radio programme.

LO2: Task 3: Planning a radio show:

A) 

Our radio show, Hot 28, will be on the community radio station, Sheffield Live 93.2FM. It will be broadcasted to the whole of South Yorkshire. 

B)

The target audience of this show is the whole of Sheffield. The listenership will consist of both ABC1s and C2DE around the ages of 17 - 19 and will have some disposable income. These people will be interested in rap/hip hop music.

Following current trends:

The show we are intending to create may not be broadcasted on a mainstream station such as Hallam FM which is owned by Bauer Media, there has been a movement in radio trends within the UK during the last 10 years by Ofcom to facilitate local community stations and grass route productions for community stations as per the Community Radio Order (2004), our proposals (Hot 28) fit within this movement and trend within the UK.

Proposed schedule time:

The show will take place on Friday nights at the time of 10PM - 12, as this is the time people are either getting ready to go out or are already out. It will be hammocked between Aaj Ki Shaam and Dubcentral Live.

C)

The show will include music and interviews from underground artists. These interviews will include questions such as what new music the artists have, any music release dates and just music in general. Another part of the show will include a discussion about popular aspects in the hip hop/rap community. There will be a call in segment which allows the listeners to express their views and request songs that they want played. There will be a peer to peer mode of address that will be maintained throughout the show. The music genre on the show will be a contrast to that played on Hallam FM's Big John @ breakfast. The show will have around 70% music and 30% chat, this has been chosen as a younger audience prefers listening to music rather than chat, however there is a need for chat. We will use very few adverts so there are no disruptions in the show and the adverts used will be relatable towards the audience or will benefit the community.
The delivery on the show will be casual as the two hosts will discuss music and introduce guests to interview on to the show. The dialogue on the show will be heavily filled with colloquial language, this will make the audience seem to relate more to the hosts and more likely to be interested in the show. If the audience tune in and listen to the chat they may recognise the speech and may know what genre of music will be played.

The music played on the show will link in to Sheffield, as artists from Sheffield such as Skinz, CdotN, Addz and Hudlum will be played more often than non local artists such as C Biz, this will give them an opportunity to gain exposure and represent Sheffield.
The hosts on the show will talk about topics regarding hip hop and local situations within the hip hop scene, they will ask the audience to express their opinions through social media (Twitter). The listeners can also send in their recommendations of songs which they want to be played on the show via social media (Twitter). Twitter will also be used to ask the listeners of the show what topics they want to be discussed on the show, this will also encourage people to listen to the show as a topic they have chosen may come up, making them feel as though they have a personal connection with the show/hosts.

Mode of address:

The mode of address for Hot 28 will be peer to peer as the show is relaxed and so the audience to feel familiar to the hosts, this will be maintained throughout the show. Even though there will be a peer to peer mode of address, the show will still be informative in terms of news regarding music.

The hosts will use personal pronouns to engage and relate to the audience, making them feel more welcome when listening to the show. For example "What's up guys, how are you doing tonight?", this will encourage the audience to stay tuned in as it will create a familiarity between the listeners and the hosts. 

The peer to peer mode of address will also be used with the audience as when the hosts ask the audience to 'tweet in' their recommendations, it will be done with colloquial terms and personal pronouns, e.g "You should tweet ya favourite songs as us".

The hosts will be people who have a good understanding of the hip hop genre and who have either created music or have done something relating to the it. They will be the same age as the target audience, this will mean they understand the target audience and know what music to play and what dialect to implement.

Here is an example introduction to the show:

The presenters on the show will talk with a colloquial mode of address, so they sound more familiar to the audience.

D)

Below is an example of the running order of the show:

Hot 28 – Fridays 10 PM – 12

PRESENTER 1 – JUNAID REHMAN

PRESENTER 2 – AHMED ASIF

IN THE SHOW THERE WILL BE A PEER TO PEER MODE OF ADDRESS, THE HOSTS WILL USE COLLOQUIAL LANGUAGE AND "SLANG". There will be interaction from the hosts to the listeners via social media (Twitter).

Guests:  Will sometimes be in the show. But will not be for the first episode.

-  Live discussions

-  Pre-recorded interview

Music/pre-recorded CD/MD tracks:  These will be played on the show and are from the Hip Hop/rap genre.

No	Item	Duration	Time
			start	elapsed
1.	Introduction from presenters	4-5 mins	00.00	3
2.	Jingle / advert Music track from playlist	3 mins	3	6
3.	Presenters 1 and 2 discuss the topic of the week	5-6 mins	6	10
4.	Music track from playlist	3-5 mins	10	15
5.	Presenter 1 and 2 discuss topic of the week	5-6 mins	15.00	19:30
6.	Music track from playlist	4-5 mins	19.30	24:00
7.	Presenters discuss topic of the week and next weeks guests and talk about social media (twitter)	1-1.5 mins	24.00	25.00
8.	Music track from Playlist	5-6 mins	25.00	29.30

The show Will have new guests in Each week, guests these Will present new topics That Will Be spoken about and Will recommend They enjoy music. On the show there will be new advertisers each week, for example there could be Barnsley college and Plug. On the show There Will Be New Advertisers Each week, for example There Could Be Barnsley College and Plug. We would generate income through advertising, this would fund the show and be put back into Sheffield Live!.

We Would generate income through advertising, this fund Would the show back and Be able Into Sheffield Live !. Commercial radio stations charge £1500 for a 30second advert (including production of advert), however we would charge a lot less and think if we made £60 a month for 8 shows we could make the money back spent on the equipment/software, however we expect that we would rely on donations mostly. Commercial radio stations charge £ 1500 for a 30second advert (Including Production of advert) HOWEVER We Would charging a lot less and think if we made £ 60 a month for 8 Shows We Could make the money back Spent on the equipment / software, HOWEVER we would expect to rely on donations.

E)

Script:

https://www.scribd.com/doc/264345144/Radio-Script-Unit-55

F)

Production schedule for 13/4/2015:

G)

To avoid any copyright infringements a PRS license will be purchased, we would have to seek permission for music regardless if they are signed to a record label or not. A PRS license would allow us to use the intellectual property of artists and bands. A PRS license will allow us to play any music on air, this will cost £300 and will have to be renewed annually. We would need a PRS licence because the music on the show is contemporary and could be music from the charts.

Legal and ethical issues:
As our product is based on the genre of Hip Hop/Rap, we must be careful about the use of profane language and discriminatory representations, such as sex, drugs and women.The show will not include profanity and will not mock/slander people. The profanity in music will be taken out prior to the show being aired. Interviews on the show will be pre recorded as they can then be edited and any speech that is not suitable for listening will be removed. Songs that contain inappropriate language will be edited and the profanity will be 'bleeped' out.

PRS License:

A PRS license will be purchased, this will allow us to play music by artists and avoid and copyright infringements.

OFCOM Broadcasting Code:
We will abide by OFCOM regulations and the OFCOM Broadcasting Code of March 2013.
Therefore we will not promote violence, sexual content or discriminate.
The legal and ethical considerations would be discussed in a pre production meeting.

For the audio sample, we have permission to use the sounds as the instrumental and song was created using a free sound kit available to download from YouTube. The voices were recorded by us and we had full permission to record/use them from the subjects.

Link to the sound kit:
https://www.youtube.com/watch?v=ZGJYGr6aUY0

 

H)
The show will take place on Friday nights at the time of 10PM - 12, as this is the time people are either getting ready to go out or are already out. It will be hammocked between Aaj Ki Shaam and Dubcentral Live.

Contingency plans:

If presenters are not available:

When presenters are unable to be on the show, guest presenters will act as a substitute, these presenters will be chosen a week before the show goes on air.

If guests are not available:
If guests are unable to appear on the show, a substitute guest will be called in, if this guest is unable to appear on the show, then the presenters will have to interact with the audience more and deal with the topics themselves.

If equipment is not available:
If equipment is not available, we would have to improvise and remove the segment(s) where that equipment is needed, for example if microphones are not available a playlist of music and pre recorded interviews  will play for the entire length of the show.

If the preferred time slot is not available:
The show will have to go in a time slot 1 hour behind, or 1 hour in front of the proffered scheduled time.


Budget for the show:

The £1500 for the advert costs includes the production of the advert, along with the broadcasting of it.
The cost for 4 shows a month on a Community Radio Station would cost £30
For a local radio station it would cost £200.
The start up costs are so expensive because the equipment is expensive, the products are all new. But in time the adverts will pay for this, the only thing that will need renewing is the PRS license.

*The devices I expect a radio station to already own are:
Chairs
Headphones
Microphones
PRS License
Computers and monitors.

Production schedule:

Week 1: 12/04/15
Week 2:  19/04/15
Week 3: 26/04/15
Week 4: 2/05/15
Week 5: 9/05/15
Week 6: 16/05/15
Week 7: 21/05/15

Each activity will talk approximately 1 week and will be fully completed before the next activity.

Launch Date:

The show will be launched on 1st May, this is when all the necessary tasks have been completed for.