A) Programme types - Sheffield Live is an independent community radio station, the station is not owned by a company, they are a small scale station instead it is owned by the public who contribute both ideas and money to it. The head of the Station is Sangita.
The station remain as a community radio station because they want to reflect and benefit the community and deliver social gain. Examples of shows on Sheffield Live TV are, 'Africabeat', this show is aired 2 hours a week and celebrates the best African music 'from East to West, North to South, ancient to modern'. A different show on Sheffield Live is 'Gamers Rule Radio',this is a weekly hourly show where gamers discuss various aspects of gaming, through out the show topics are chosen and spoken about, listeners can interact with the presenters through social networks such as Twitter and Facebook.
'Soul Casino' is hosted by Stevlor, it is a 60 minute long show where Classic Soul and late 1950s music is played.
B) Genres - Sheffield Live's programmes are intended to reflect the community, There are many different shows that have different purposes on the station, as a result of this there are a multitude of genres ranging from Dubstep to RnB. For example, on 'Ghetto Glamour', the genres of the show is RnB, Dubstep, HipHop, AfroBeat & Ragga Soul. In contrast to this, the show 'Deep Groove' is based around the genres of underground, local and universal music. 'Dubcentral Live' play uplifting and vibrant music, other genres on Sheffield Live are news, current affairs and talk shows.
C) Audience Profiles - Sheffield Live have no specific target audience other than the community as a whole. Sheffield Live have a show that appeals to everyone no matter what your interests are. The range of shows on the station is huge and are targeted at specific audiences, for example 'Gamers Rule Radio' is intended for people who have video game consoles, these people will be ABC1s and will have some disposable income, however Sheffield Live don't make shows specifically for ABC1s of a specific age or gender, they also have shows for people under the demographics of C2,D,E of any age or gender as there are people in Sheffield who have this demographic.An example of an audience member for 'Gamers Rule Radio':
Jeremy is 19 year old, he is currently in University studying computer security and lives with his parents. Jeremy has a part time job working at McDonalds, all the money he earns goes towards parts for his gaming PC or the latest video games/accessories. In his spare time Jeremy participates in game nights in and around his city, from these game nights Jeremy has created a large connection to the other gamers in the city. Whilst Jeremy is on his way to work he enjoys listening to gaming podcasts and radio affiliated with the gaming scene. Here is a moodboard which shows some interests of an average listener.
D) Production process - Sheffield Live have their own studio which includes different equipment such as microphones, computers, mixing boards and play servers. The different people who run the different shows operate in small groups, these groups are chosen by the people who create the specific show. In the teams there are specific roles, examples of these are director, presenter and researchers.
E) Market Share - The main competitors of Sheffield Live are Hallam FM, this is because they broadcast in the same region of the nation. Hallam FM are considered as a competitor as they broadcast at the same time and have similar content. Sheffield Live stands out from the other stations as it focuses solely on the community and wants to showcase talent from the community. Sheffield Live has listeners in many parts of the city, such as Darnall, Manor, Burngreave and Broomhill. On average Sheffield Live has 11% of the city listening every week, this is around 32,000 people.
The station remain as a community radio station because they want to reflect and benefit the community and deliver social gain. Examples of shows on Sheffield Live TV are, 'Africabeat', this show is aired 2 hours a week and celebrates the best African music 'from East to West, North to South, ancient to modern'. A different show on Sheffield Live is 'Gamers Rule Radio',this is a weekly hourly show where gamers discuss various aspects of gaming, through out the show topics are chosen and spoken about, listeners can interact with the presenters through social networks such as Twitter and Facebook.
'Soul Casino' is hosted by Stevlor, it is a 60 minute long show where Classic Soul and late 1950s music is played.
B) Genres - Sheffield Live's programmes are intended to reflect the community, There are many different shows that have different purposes on the station, as a result of this there are a multitude of genres ranging from Dubstep to RnB. For example, on 'Ghetto Glamour', the genres of the show is RnB, Dubstep, HipHop, AfroBeat & Ragga Soul. In contrast to this, the show 'Deep Groove' is based around the genres of underground, local and universal music. 'Dubcentral Live' play uplifting and vibrant music, other genres on Sheffield Live are news, current affairs and talk shows.
This is the Sheffield Live radio schedule, from this you can see the different genres and styles of shows played on the station.
C) Audience Profiles - Sheffield Live have no specific target audience other than the community as a whole. Sheffield Live have a show that appeals to everyone no matter what your interests are. The range of shows on the station is huge and are targeted at specific audiences, for example 'Gamers Rule Radio' is intended for people who have video game consoles, these people will be ABC1s and will have some disposable income, however Sheffield Live don't make shows specifically for ABC1s of a specific age or gender, they also have shows for people under the demographics of C2,D,E of any age or gender as there are people in Sheffield who have this demographic.An example of an audience member for 'Gamers Rule Radio':
Jeremy is 19 year old, he is currently in University studying computer security and lives with his parents. Jeremy has a part time job working at McDonalds, all the money he earns goes towards parts for his gaming PC or the latest video games/accessories. In his spare time Jeremy participates in game nights in and around his city, from these game nights Jeremy has created a large connection to the other gamers in the city. Whilst Jeremy is on his way to work he enjoys listening to gaming podcasts and radio affiliated with the gaming scene. Here is a moodboard which shows some interests of an average listener.
D) Production process - Sheffield Live have their own studio which includes different equipment such as microphones, computers, mixing boards and play servers. The different people who run the different shows operate in small groups, these groups are chosen by the people who create the specific show. In the teams there are specific roles, examples of these are director, presenter and researchers.
E) Market Share - The main competitors of Sheffield Live are Hallam FM, this is because they broadcast in the same region of the nation. Hallam FM are considered as a competitor as they broadcast at the same time and have similar content. Sheffield Live stands out from the other stations as it focuses solely on the community and wants to showcase talent from the community. Sheffield Live has listeners in many parts of the city, such as Darnall, Manor, Burngreave and Broomhill. On average Sheffield Live has 11% of the city listening every week, this is around 32,000 people.
LO1 Task 2: Analysing a radio show:
Show information - The show I will be analysing is called 'Latino Times' which aired on the 9th of March at 5PM - 6PM, this is presnted and produced by Mauricio Sirvent and showcases Latin music, but also informs the audience on the latest issues in Latin America.
LINK TO THE SHOW: (Part 1 (Click here)) / (Part 2 (Click here))
A) Running order - The show starts with a jingle from, stating that the station you are listening to is Sheffield Live, "Sheffield Live!, made in Sheffield, made by you". This is said in a relaxed tone so the listeners feel welcomed to the station and are able to then relate the presenters, it also establishes familiarity of the listener with the station as the jingle is played on all the shows on Sheffield Live!.
An advert then comes on, The advert is from a local business 'Airmaster' based around central heating. Another advert then comes on, this is from another local business 'Plug' and is advertising the performances that take place on Saturdays each week.
There are then a number of other adverts that are from local businesses. After the adverts have finished, dramatic music is then played, this builds up tension to the topics discussed later on in the show and makes the listener intrigued as to what will happen,
A Hip-Hop song is then played 'Fight the power', this sets the mood of the show as the topics spoken about are quite controversial and are aimed at the people in charge of the country.
The presenter then talks and explains what is happening later on the show in terms of topics,guests and music, this introduction is common in Latino Times.
A number of songs are plays and the presenter explains why he chose the songs after they have finished. He then plays requests sent to him by the audience.
The show then continues with a pattern, a song is played then the presenter says a few words about the song and says, ''Stay tuned in to Sheffield Live! on 93.2 FM", this is said to make the frequency of the station familiar with the listeners.
Throughout the show there is one topic, this is discussed after every few songs, in total the songs usually last around 8 minutes. The discussion about the topic (in this case it is David Cameron's attitude towards debates) usually lasts around 10 minutes, then another couple of songs are played which last around 8 minutes, then the discussion returns, this lasts around 10 minutes. This pattern then repeats for an hour until the show ends.
B) DJs / Presenters - There is one presenter on the show, this is Mauricio Sirvent who is from a Latin background and lives in Sheffield, through out the show Mauricio uses an enthusiastic and colloquial tone when talking about the music, but a serious tone when discussing important topics such as the government with the audience and guests on the show.
Mauricio's mode of address is confident, friendly and informative. The presenter emphasises words that may interest the audience such as "fighting" and "guests", this makes the listeners stay interested in the show.
C) Content - In this show, the presenter played old school Latin hip hop music and discussed David Cameron's plans and news concerning debate organisations in the Sheffield. There are no sound effects in the show how ever the music played on the show connote solidarity of the Latin culture. On the show the presenter plays tracks that create a certain mood that relate to the topics that will be spoken about later on in the show. For example, he plays 'Fight the power', this is a motivational/inspirational song that creates a mood of solidarity, the topics later discussed are in regards to David Cameron and what the presenter believes he is doing wrong. The music played helps the listeners understand the Latin culture and beliefs they have, this is then reinforced with the discussions that take place on the show. For example, there are Latin songs played that are based on freedom, the presenter then talks about standing up for your rights later on in the discussions.
Mauricio's mode of address changes depending on what he is talking about, for example when he talks about David Cameron he uses a serious mode of address but when he talks about his friend and his friends taste in music, he uses a calm mode of address.
D) Audience - The target audience of the show are primarily people of Latin backgrounds, these people are of the ages of 18 - 50 as the topics discussed and music played are both contemporary and aimed at these ages. For example, most the music on the show are from the genres of Hip-Hop and R&B. However any age are nationality welcomed to listen and interact with the show as they can give ideas of topics. The target demographic of the show are ABC1s of both genders around the age of 30, this is because the topics spoken about on the show are aimed at those who have some disposable income, for example the discussion about the events require people to pay to visit.
LO1: Task 1: Feedback sheet
Show information - The show I will be analysing is called 'Latino Times' which aired on the 9th of March at 5PM - 6PM, this is presnted and produced by Mauricio Sirvent and showcases Latin music, but also informs the audience on the latest issues in Latin America.
LINK TO THE SHOW: (Part 1 (Click here)) / (Part 2 (Click here))
A) Running order - The show starts with a jingle from, stating that the station you are listening to is Sheffield Live, "Sheffield Live!, made in Sheffield, made by you". This is said in a relaxed tone so the listeners feel welcomed to the station and are able to then relate the presenters, it also establishes familiarity of the listener with the station as the jingle is played on all the shows on Sheffield Live!.
An advert then comes on, The advert is from a local business 'Airmaster' based around central heating. Another advert then comes on, this is from another local business 'Plug' and is advertising the performances that take place on Saturdays each week.
There are then a number of other adverts that are from local businesses. After the adverts have finished, dramatic music is then played, this builds up tension to the topics discussed later on in the show and makes the listener intrigued as to what will happen,
A Hip-Hop song is then played 'Fight the power', this sets the mood of the show as the topics spoken about are quite controversial and are aimed at the people in charge of the country.
The presenter then talks and explains what is happening later on the show in terms of topics,guests and music, this introduction is common in Latino Times.
A number of songs are plays and the presenter explains why he chose the songs after they have finished. He then plays requests sent to him by the audience.
The show then continues with a pattern, a song is played then the presenter says a few words about the song and says, ''Stay tuned in to Sheffield Live! on 93.2 FM", this is said to make the frequency of the station familiar with the listeners.
Throughout the show there is one topic, this is discussed after every few songs, in total the songs usually last around 8 minutes. The discussion about the topic (in this case it is David Cameron's attitude towards debates) usually lasts around 10 minutes, then another couple of songs are played which last around 8 minutes, then the discussion returns, this lasts around 10 minutes. This pattern then repeats for an hour until the show ends.
B) DJs / Presenters - There is one presenter on the show, this is Mauricio Sirvent who is from a Latin background and lives in Sheffield, through out the show Mauricio uses an enthusiastic and colloquial tone when talking about the music, but a serious tone when discussing important topics such as the government with the audience and guests on the show.
Mauricio's mode of address is confident, friendly and informative. The presenter emphasises words that may interest the audience such as "fighting" and "guests", this makes the listeners stay interested in the show.
C) Content - In this show, the presenter played old school Latin hip hop music and discussed David Cameron's plans and news concerning debate organisations in the Sheffield. There are no sound effects in the show how ever the music played on the show connote solidarity of the Latin culture. On the show the presenter plays tracks that create a certain mood that relate to the topics that will be spoken about later on in the show. For example, he plays 'Fight the power', this is a motivational/inspirational song that creates a mood of solidarity, the topics later discussed are in regards to David Cameron and what the presenter believes he is doing wrong. The music played helps the listeners understand the Latin culture and beliefs they have, this is then reinforced with the discussions that take place on the show. For example, there are Latin songs played that are based on freedom, the presenter then talks about standing up for your rights later on in the discussions.
Mauricio's mode of address changes depending on what he is talking about, for example when he talks about David Cameron he uses a serious mode of address but when he talks about his friend and his friends taste in music, he uses a calm mode of address.
D) Audience - The target audience of the show are primarily people of Latin backgrounds, these people are of the ages of 18 - 50 as the topics discussed and music played are both contemporary and aimed at these ages. For example, most the music on the show are from the genres of Hip-Hop and R&B. However any age are nationality welcomed to listen and interact with the show as they can give ideas of topics. The target demographic of the show are ABC1s of both genders around the age of 30, this is because the topics spoken about on the show are aimed at those who have some disposable income, for example the discussion about the events require people to pay to visit.
This is a moodboard of interests a listener may have.
LO1: Task 1: Feedback sheet
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