The plural of the word 'medium' is media.
Monday 2 March 2015
LO3: Be able to produce a new talk and music radio programme.
Task 4:
I personally contributed to the radio show by writing my own part of the script. I also recorded my part of the radio show along with creating the script for the advert. In addition to this I also downloaded and organised the songs in the editing stage of creating the radio show. Another contribution I made was finding and implementing the background music onto the show.
Evidence:
Offline edit:
Offline edit without music:
Evidence of editing audio:
When editing the footage, we realised that the some of the sentences had audio that was quite hard to hear or was too loud. We attempted to correct this problem by firstly using the audio effects in Adobe Audition. The sounds were levelled out and compressed to make them even, resolving the problem we had.
A background track was then added to the show.
I personally contributed to the radio show by writing my own part of the script. I also recorded my part of the radio show along with creating the script for the advert. In addition to this I also downloaded and organised the songs in the editing stage of creating the radio show. Another contribution I made was finding and implementing the background music onto the show.
Evidence:
Offline edit:
Offline edit without music:
Evidence of editing audio:
When editing the footage, we realised that the some of the sentences had audio that was quite hard to hear or was too loud. We attempted to correct this problem by firstly using the audio effects in Adobe Audition. The sounds were levelled out and compressed to make them even, resolving the problem we had.
A background track was then added to the show.
LO2: Be able to plan a new talk and music radio programme.
LO2: Task 3: Planning a radio show:
A)
Our radio show, Hot 28, will be on the community radio station, Sheffield Live 93.2FM. It will be broadcasted to the whole of South Yorkshire.
B)
The target audience of this show is the whole of Sheffield. The listenership will consist of both ABC1s and C2DE around the ages of 17 - 19 and will have some disposable income. These people will be interested in rap/hip hop music.
Following current trends:
The show we are intending to create may not be broadcasted on a mainstream station such as Hallam FM which is owned by Bauer Media, there has been a movement in radio trends within the UK during the last 10 years by Ofcom to facilitate local community stations and grass route productions for community stations as per the Community Radio Order (2004), our proposals (Hot 28) fit within this movement and trend within the UK.
Proposed schedule time:
The show will take place on Friday nights at the time of 10PM - 12, as this is the time people are either getting ready to go out or are already out. It will be hammocked between Aaj Ki Shaam and Dubcentral Live.
C)
The show will include music and interviews from underground artists. These interviews will include questions such as what new music the artists have, any music release dates and just music in general. Another part of the show will include a discussion about popular aspects in the hip hop/rap community. There will be a call in segment which allows the listeners to express their views and request songs that they want played. There will be a peer to peer mode of address that will be maintained throughout the show. The music genre on the show will be a contrast to that played on Hallam FM's Big John @ breakfast. The show will have around 70% music and 30% chat, this has been chosen as a younger audience prefers listening to music rather than chat, however there is a need for chat. We will use very few adverts so there are no disruptions in the show and the adverts used will be relatable towards the audience or will benefit the community.
The delivery on the show will be casual as the two hosts will discuss music and introduce guests to interview on to the show. The dialogue on the show will be heavily filled with colloquial language, this will make the audience seem to relate more to the hosts and more likely to be interested in the show. If the audience tune in and listen to the chat they may recognise the speech and may know what genre of music will be played.
The music played on the show will link in to Sheffield, as artists from Sheffield such as Skinz, CdotN, Addz and Hudlum will be played more often than non local artists such as C Biz, this will give them an opportunity to gain exposure and represent Sheffield.
The hosts on the show will talk about topics regarding hip hop and local situations within the hip hop scene, they will ask the audience to express their opinions through social media (Twitter). The listeners can also send in their recommendations of songs which they want to be played on the show via social media (Twitter). Twitter will also be used to ask the listeners of the show what topics they want to be discussed on the show, this will also encourage people to listen to the show as a topic they have chosen may come up, making them feel as though they have a personal connection with the show/hosts.
Mode of address:
The mode of address for Hot 28 will be peer to peer as the show is relaxed and so the audience to feel familiar to the hosts, this will be maintained throughout the show. Even though there will be a peer to peer mode of address, the show will still be informative in terms of news regarding music.
The hosts will use personal pronouns to engage and relate to the audience, making them feel more welcome when listening to the show. For example "What's up guys, how are you doing tonight?", this will encourage the audience to stay tuned in as it will create a familiarity between the listeners and the hosts.
The peer to peer mode of address will also be used with the audience as when the hosts ask the audience to 'tweet in' their recommendations, it will be done with colloquial terms and personal pronouns, e.g "You should tweet ya favourite songs as us".
The hosts will be people who have a good understanding of the hip hop genre and who have either created music or have done something relating to the it. They will be the same age as the target audience, this will mean they understand the target audience and know what music to play and what dialect to implement.
The show Will have new guests in Each week, guests these Will present new topics That Will Be spoken about and Will recommend They enjoy music. On the show there will be new advertisers each week, for example there could be Barnsley college and Plug. On the show There Will Be New Advertisers Each week, for example There Could Be Barnsley College and Plug. We would generate income through advertising, this would fund the show and be put back into Sheffield Live!.
Legal and ethical issues:
As our product is based on the genre of Hip Hop/Rap, we must be careful about the use of profane language and discriminatory representations, such as sex, drugs and women.The show will not include profanity and will not mock/slander people. The profanity in music will be taken out prior to the show being aired. Interviews on the show will be pre recorded as they can then be edited and any speech that is not suitable for listening will be removed. Songs that contain inappropriate language will be edited and the profanity will be 'bleeped' out.
PRS License:
A PRS license will be purchased, this will allow us to play music by artists and avoid and copyright infringements.
OFCOM Broadcasting Code:
We will abide by OFCOM regulations and the OFCOM Broadcasting Code of March 2013.
Therefore we will not promote violence, sexual content or discriminate.
The legal and ethical considerations would be discussed in a pre production meeting.
For the audio sample, we have permission to use the sounds as the instrumental and song was created using a free sound kit available to download from YouTube. The voices were recorded by us and we had full permission to record/use them from the subjects.
Link to the sound kit:
https://www.youtube.com/watch?v=ZGJYGr6aUY0
H)
The show will take place on Friday nights at the time of 10PM - 12, as this is the time people are either getting ready to go out or are already out. It will be hammocked between Aaj Ki Shaam and Dubcentral Live.
If presenters are not available:
A)
Our radio show, Hot 28, will be on the community radio station, Sheffield Live 93.2FM. It will be broadcasted to the whole of South Yorkshire.
B)
The target audience of this show is the whole of Sheffield. The listenership will consist of both ABC1s and C2DE around the ages of 17 - 19 and will have some disposable income. These people will be interested in rap/hip hop music.
Following current trends:
The show we are intending to create may not be broadcasted on a mainstream station such as Hallam FM which is owned by Bauer Media, there has been a movement in radio trends within the UK during the last 10 years by Ofcom to facilitate local community stations and grass route productions for community stations as per the Community Radio Order (2004), our proposals (Hot 28) fit within this movement and trend within the UK.
Proposed schedule time:
The show will take place on Friday nights at the time of 10PM - 12, as this is the time people are either getting ready to go out or are already out. It will be hammocked between Aaj Ki Shaam and Dubcentral Live.
C)
The show will include music and interviews from underground artists. These interviews will include questions such as what new music the artists have, any music release dates and just music in general. Another part of the show will include a discussion about popular aspects in the hip hop/rap community. There will be a call in segment which allows the listeners to express their views and request songs that they want played. There will be a peer to peer mode of address that will be maintained throughout the show. The music genre on the show will be a contrast to that played on Hallam FM's Big John @ breakfast. The show will have around 70% music and 30% chat, this has been chosen as a younger audience prefers listening to music rather than chat, however there is a need for chat. We will use very few adverts so there are no disruptions in the show and the adverts used will be relatable towards the audience or will benefit the community.
The delivery on the show will be casual as the two hosts will discuss music and introduce guests to interview on to the show. The dialogue on the show will be heavily filled with colloquial language, this will make the audience seem to relate more to the hosts and more likely to be interested in the show. If the audience tune in and listen to the chat they may recognise the speech and may know what genre of music will be played.
The music played on the show will link in to Sheffield, as artists from Sheffield such as Skinz, CdotN, Addz and Hudlum will be played more often than non local artists such as C Biz, this will give them an opportunity to gain exposure and represent Sheffield.
The hosts on the show will talk about topics regarding hip hop and local situations within the hip hop scene, they will ask the audience to express their opinions through social media (Twitter). The listeners can also send in their recommendations of songs which they want to be played on the show via social media (Twitter). Twitter will also be used to ask the listeners of the show what topics they want to be discussed on the show, this will also encourage people to listen to the show as a topic they have chosen may come up, making them feel as though they have a personal connection with the show/hosts.
Mode of address:
The mode of address for Hot 28 will be peer to peer as the show is relaxed and so the audience to feel familiar to the hosts, this will be maintained throughout the show. Even though there will be a peer to peer mode of address, the show will still be informative in terms of news regarding music.
The hosts will use personal pronouns to engage and relate to the audience, making them feel more welcome when listening to the show. For example "What's up guys, how are you doing tonight?", this will encourage the audience to stay tuned in as it will create a familiarity between the listeners and the hosts.
The peer to peer mode of address will also be used with the audience as when the hosts ask the audience to 'tweet in' their recommendations, it will be done with colloquial terms and personal pronouns, e.g "You should tweet ya favourite songs as us".
The hosts will be people who have a good understanding of the hip hop genre and who have either created music or have done something relating to the it. They will be the same age as the target audience, this will mean they understand the target audience and know what music to play and what dialect to implement.
Here is an example introduction to the show:
The presenters on the show will talk with a colloquial mode of address, so they sound more familiar to the audience.
D)
Below is an example of the running order of the show:
Hot
28 – Fridays 10 PM – 12
PRESENTER
1 – JUNAID REHMAN
PRESENTER
2 – AHMED ASIF
IN THE SHOW THERE WILL BE A PEER TO PEER MODE OF ADDRESS, THE HOSTS WILL USE COLLOQUIAL LANGUAGE AND "SLANG". There will be interaction from the hosts to the listeners via social media (Twitter).
IN THE SHOW THERE WILL BE A PEER TO PEER MODE OF ADDRESS, THE HOSTS WILL USE COLLOQUIAL LANGUAGE AND "SLANG". There will be interaction from the hosts to the listeners via social media (Twitter).
Guests: Will sometimes be in the show. But will not
be for the first episode.
- Live
discussions
- Pre-recorded
interview
Music/pre-recorded
CD/MD tracks: These will be
played on the show and are from the Hip Hop/rap genre.
No
|
Item
|
Duration
|
Time
|
|
start
|
elapsed
|
|||
1.
|
Introduction from presenters
|
4-5 mins
|
00.00
|
3
|
2.
|
Jingle / advert
Music track from playlist
|
3 mins
|
3
|
6
|
3.
|
Presenters 1 and 2 discuss the topic of the week
|
5-6 mins
|
6
|
10
|
4.
|
Music track from playlist
|
3-5 mins
|
10
|
15
|
5.
|
Presenter 1 and 2 discuss topic of the week
|
5-6 mins
|
15.00
|
19:30
|
6.
|
Music track from playlist
|
4-5 mins
|
19.30
|
24:00
|
7.
|
Presenters discuss topic of the week and next weeks
guests and talk about social media (twitter)
|
1-1.5 mins
|
24.00
|
25.00
|
8.
|
Music track from Playlist
|
5-6 mins
|
25.00
|
29.30
|
The show Will have new guests in Each week, guests these Will present new topics That Will Be spoken about and Will recommend They enjoy music. On the show there will be new advertisers each week, for example there could be Barnsley college and Plug. On the show There Will Be New Advertisers Each week, for example There Could Be Barnsley College and Plug. We would generate income through advertising, this would fund the show and be put back into Sheffield Live!.
We Would generate income through advertising, this fund Would the show back and Be able Into Sheffield Live !. Commercial radio stations charge £1500 for a 30second advert (including production of advert), however we would charge a lot less and think if we made £60 a month for 8 shows we could make the money back spent on the equipment/software, however we expect that we would rely on donations mostly. Commercial radio stations charge £ 1500 for a 30second advert (Including Production of advert) HOWEVER We Would charging a lot less and think if we made £ 60 a month for 8 Shows We Could make the money back Spent on the equipment / software, HOWEVER we would expect to rely on donations.
E)
Script:
https://www.scribd.com/doc/264345144/Radio-Script-Unit-55
F)
Production schedule for 13/4/2015:
G)
To avoid any copyright infringements a PRS license will be purchased, we would have to seek permission for music regardless if they are signed to a record label or not. A PRS license would allow us to use the intellectual property of artists and bands. A PRS license will allow us to play any music on air, this will cost £300 and will have to be renewed annually. We would need a PRS licence because the music on the show is contemporary and could be music from the charts.
Legal and ethical issues:
As our product is based on the genre of Hip Hop/Rap, we must be careful about the use of profane language and discriminatory representations, such as sex, drugs and women.The show will not include profanity and will not mock/slander people. The profanity in music will be taken out prior to the show being aired. Interviews on the show will be pre recorded as they can then be edited and any speech that is not suitable for listening will be removed. Songs that contain inappropriate language will be edited and the profanity will be 'bleeped' out.
PRS License:
A PRS license will be purchased, this will allow us to play music by artists and avoid and copyright infringements.
OFCOM Broadcasting Code:
We will abide by OFCOM regulations and the OFCOM Broadcasting Code of March 2013.
Therefore we will not promote violence, sexual content or discriminate.
The legal and ethical considerations would be discussed in a pre production meeting.
For the audio sample, we have permission to use the sounds as the instrumental and song was created using a free sound kit available to download from YouTube. The voices were recorded by us and we had full permission to record/use them from the subjects.
Link to the sound kit:
https://www.youtube.com/watch?v=ZGJYGr6aUY0
The show will take place on Friday nights at the time of 10PM - 12, as this is the time people are either getting ready to go out or are already out. It will be hammocked between Aaj Ki Shaam and Dubcentral Live.
Contingency plans:
If presenters are not available:
When presenters are unable to be on the show, guest presenters will act as a substitute, these presenters will be chosen a week before the show goes on air.
If guests are not available:
If guests are unable to appear on the show, a substitute guest will be called in, if this guest is unable to appear on the show, then the presenters will have to interact with the audience more and deal with the topics themselves.
If equipment is not available:
If equipment is not available, we would have to improvise and remove the segment(s) where that equipment is needed, for example if microphones are not available a playlist of music and pre recorded interviews will play for the entire length of the show.
If the preferred time slot is not available:
The show will have to go in a time slot 1 hour behind, or 1 hour in front of the proffered scheduled time.
Budget for the show:
The £1500 for the advert costs includes the production of the advert, along with the broadcasting of it.
The cost for 4 shows a month on a Community Radio Station would cost £30
For a local radio station it would cost £200.
The start up costs are so expensive because the equipment is expensive, the products are all new. But in time the adverts will pay for this, the only thing that will need renewing is the PRS license.
*The devices I expect a radio station to already own are:
Chairs
Headphones
Microphones
PRS License
Computers and monitors.
Production schedule:
Week 1: 12/04/15
Week 2: 19/04/15
Week 3: 26/04/15
Week 4: 2/05/15
Week 5: 9/05/15
Week 6: 16/05/15
Week 7: 21/05/15
Each activity will talk approximately 1 week and will be fully completed before the next activity.
If guests are not available:
If guests are unable to appear on the show, a substitute guest will be called in, if this guest is unable to appear on the show, then the presenters will have to interact with the audience more and deal with the topics themselves.
If equipment is not available:
If equipment is not available, we would have to improvise and remove the segment(s) where that equipment is needed, for example if microphones are not available a playlist of music and pre recorded interviews will play for the entire length of the show.
If the preferred time slot is not available:
The show will have to go in a time slot 1 hour behind, or 1 hour in front of the proffered scheduled time.
Budget for the show:
The £1500 for the advert costs includes the production of the advert, along with the broadcasting of it.
The cost for 4 shows a month on a Community Radio Station would cost £30
For a local radio station it would cost £200.
The start up costs are so expensive because the equipment is expensive, the products are all new. But in time the adverts will pay for this, the only thing that will need renewing is the PRS license.
*The devices I expect a radio station to already own are:
Chairs
Headphones
Microphones
PRS License
Computers and monitors.
Production schedule:
Week 1: 12/04/15
Week 2: 19/04/15
Week 3: 26/04/15
Week 4: 2/05/15
Week 5: 9/05/15
Week 6: 16/05/15
Week 7: 21/05/15
Each activity will talk approximately 1 week and will be fully completed before the next activity.
Launch Date:
The show will be launched on 1st May, this is when all the necessary tasks have been completed for.
LO1: Understand existing talk and radio music programmes.
LO1: Task 1: Investigating a radio station:
A) Programme types - Sheffield Live is an independent community radio station, the station is not owned by a company, they are a small scale station instead it is owned by the public who contribute both ideas and money to it. The head of the Station is Sangita.
The station remain as a community radio station because they want to reflect and benefit the community and deliver social gain. Examples of shows on Sheffield Live TV are, 'Africabeat', this show is aired 2 hours a week and celebrates the best African music 'from East to West, North to South, ancient to modern'. A different show on Sheffield Live is 'Gamers Rule Radio',this is a weekly hourly show where gamers discuss various aspects of gaming, through out the show topics are chosen and spoken about, listeners can interact with the presenters through social networks such as Twitter and Facebook.
'Soul Casino' is hosted by Stevlor, it is a 60 minute long show where Classic Soul and late 1950s music is played.
B) Genres - Sheffield Live's programmes are intended to reflect the community, There are many different shows that have different purposes on the station, as a result of this there are a multitude of genres ranging from Dubstep to RnB. For example, on 'Ghetto Glamour', the genres of the show is RnB, Dubstep, HipHop, AfroBeat & Ragga Soul. In contrast to this, the show 'Deep Groove' is based around the genres of underground, local and universal music. 'Dubcentral Live' play uplifting and vibrant music, other genres on Sheffield Live are news, current affairs and talk shows.
C) Audience Profiles - Sheffield Live have no specific target audience other than the community as a whole. Sheffield Live have a show that appeals to everyone no matter what your interests are. The range of shows on the station is huge and are targeted at specific audiences, for example 'Gamers Rule Radio' is intended for people who have video game consoles, these people will be ABC1s and will have some disposable income, however Sheffield Live don't make shows specifically for ABC1s of a specific age or gender, they also have shows for people under the demographics of C2,D,E of any age or gender as there are people in Sheffield who have this demographic.An example of an audience member for 'Gamers Rule Radio':
Jeremy is 19 year old, he is currently in University studying computer security and lives with his parents. Jeremy has a part time job working at McDonalds, all the money he earns goes towards parts for his gaming PC or the latest video games/accessories. In his spare time Jeremy participates in game nights in and around his city, from these game nights Jeremy has created a large connection to the other gamers in the city. Whilst Jeremy is on his way to work he enjoys listening to gaming podcasts and radio affiliated with the gaming scene. Here is a moodboard which shows some interests of an average listener.
D) Production process - Sheffield Live have their own studio which includes different equipment such as microphones, computers, mixing boards and play servers. The different people who run the different shows operate in small groups, these groups are chosen by the people who create the specific show. In the teams there are specific roles, examples of these are director, presenter and researchers.
E) Market Share - The main competitors of Sheffield Live are Hallam FM, this is because they broadcast in the same region of the nation. Hallam FM are considered as a competitor as they broadcast at the same time and have similar content. Sheffield Live stands out from the other stations as it focuses solely on the community and wants to showcase talent from the community. Sheffield Live has listeners in many parts of the city, such as Darnall, Manor, Burngreave and Broomhill. On average Sheffield Live has 11% of the city listening every week, this is around 32,000 people.
The station remain as a community radio station because they want to reflect and benefit the community and deliver social gain. Examples of shows on Sheffield Live TV are, 'Africabeat', this show is aired 2 hours a week and celebrates the best African music 'from East to West, North to South, ancient to modern'. A different show on Sheffield Live is 'Gamers Rule Radio',this is a weekly hourly show where gamers discuss various aspects of gaming, through out the show topics are chosen and spoken about, listeners can interact with the presenters through social networks such as Twitter and Facebook.
'Soul Casino' is hosted by Stevlor, it is a 60 minute long show where Classic Soul and late 1950s music is played.
B) Genres - Sheffield Live's programmes are intended to reflect the community, There are many different shows that have different purposes on the station, as a result of this there are a multitude of genres ranging from Dubstep to RnB. For example, on 'Ghetto Glamour', the genres of the show is RnB, Dubstep, HipHop, AfroBeat & Ragga Soul. In contrast to this, the show 'Deep Groove' is based around the genres of underground, local and universal music. 'Dubcentral Live' play uplifting and vibrant music, other genres on Sheffield Live are news, current affairs and talk shows.
This is the Sheffield Live radio schedule, from this you can see the different genres and styles of shows played on the station.
C) Audience Profiles - Sheffield Live have no specific target audience other than the community as a whole. Sheffield Live have a show that appeals to everyone no matter what your interests are. The range of shows on the station is huge and are targeted at specific audiences, for example 'Gamers Rule Radio' is intended for people who have video game consoles, these people will be ABC1s and will have some disposable income, however Sheffield Live don't make shows specifically for ABC1s of a specific age or gender, they also have shows for people under the demographics of C2,D,E of any age or gender as there are people in Sheffield who have this demographic.An example of an audience member for 'Gamers Rule Radio':
Jeremy is 19 year old, he is currently in University studying computer security and lives with his parents. Jeremy has a part time job working at McDonalds, all the money he earns goes towards parts for his gaming PC or the latest video games/accessories. In his spare time Jeremy participates in game nights in and around his city, from these game nights Jeremy has created a large connection to the other gamers in the city. Whilst Jeremy is on his way to work he enjoys listening to gaming podcasts and radio affiliated with the gaming scene. Here is a moodboard which shows some interests of an average listener.
D) Production process - Sheffield Live have their own studio which includes different equipment such as microphones, computers, mixing boards and play servers. The different people who run the different shows operate in small groups, these groups are chosen by the people who create the specific show. In the teams there are specific roles, examples of these are director, presenter and researchers.
E) Market Share - The main competitors of Sheffield Live are Hallam FM, this is because they broadcast in the same region of the nation. Hallam FM are considered as a competitor as they broadcast at the same time and have similar content. Sheffield Live stands out from the other stations as it focuses solely on the community and wants to showcase talent from the community. Sheffield Live has listeners in many parts of the city, such as Darnall, Manor, Burngreave and Broomhill. On average Sheffield Live has 11% of the city listening every week, this is around 32,000 people.
LO1 Task 2: Analysing a radio show:
Show information - The show I will be analysing is called 'Latino Times' which aired on the 9th of March at 5PM - 6PM, this is presnted and produced by Mauricio Sirvent and showcases Latin music, but also informs the audience on the latest issues in Latin America.
LINK TO THE SHOW: (Part 1 (Click here)) / (Part 2 (Click here))
A) Running order - The show starts with a jingle from, stating that the station you are listening to is Sheffield Live, "Sheffield Live!, made in Sheffield, made by you". This is said in a relaxed tone so the listeners feel welcomed to the station and are able to then relate the presenters, it also establishes familiarity of the listener with the station as the jingle is played on all the shows on Sheffield Live!.
An advert then comes on, The advert is from a local business 'Airmaster' based around central heating. Another advert then comes on, this is from another local business 'Plug' and is advertising the performances that take place on Saturdays each week.
There are then a number of other adverts that are from local businesses. After the adverts have finished, dramatic music is then played, this builds up tension to the topics discussed later on in the show and makes the listener intrigued as to what will happen,
A Hip-Hop song is then played 'Fight the power', this sets the mood of the show as the topics spoken about are quite controversial and are aimed at the people in charge of the country.
The presenter then talks and explains what is happening later on the show in terms of topics,guests and music, this introduction is common in Latino Times.
A number of songs are plays and the presenter explains why he chose the songs after they have finished. He then plays requests sent to him by the audience.
The show then continues with a pattern, a song is played then the presenter says a few words about the song and says, ''Stay tuned in to Sheffield Live! on 93.2 FM", this is said to make the frequency of the station familiar with the listeners.
Throughout the show there is one topic, this is discussed after every few songs, in total the songs usually last around 8 minutes. The discussion about the topic (in this case it is David Cameron's attitude towards debates) usually lasts around 10 minutes, then another couple of songs are played which last around 8 minutes, then the discussion returns, this lasts around 10 minutes. This pattern then repeats for an hour until the show ends.
B) DJs / Presenters - There is one presenter on the show, this is Mauricio Sirvent who is from a Latin background and lives in Sheffield, through out the show Mauricio uses an enthusiastic and colloquial tone when talking about the music, but a serious tone when discussing important topics such as the government with the audience and guests on the show.
Mauricio's mode of address is confident, friendly and informative. The presenter emphasises words that may interest the audience such as "fighting" and "guests", this makes the listeners stay interested in the show.
C) Content - In this show, the presenter played old school Latin hip hop music and discussed David Cameron's plans and news concerning debate organisations in the Sheffield. There are no sound effects in the show how ever the music played on the show connote solidarity of the Latin culture. On the show the presenter plays tracks that create a certain mood that relate to the topics that will be spoken about later on in the show. For example, he plays 'Fight the power', this is a motivational/inspirational song that creates a mood of solidarity, the topics later discussed are in regards to David Cameron and what the presenter believes he is doing wrong. The music played helps the listeners understand the Latin culture and beliefs they have, this is then reinforced with the discussions that take place on the show. For example, there are Latin songs played that are based on freedom, the presenter then talks about standing up for your rights later on in the discussions.
Mauricio's mode of address changes depending on what he is talking about, for example when he talks about David Cameron he uses a serious mode of address but when he talks about his friend and his friends taste in music, he uses a calm mode of address.
D) Audience - The target audience of the show are primarily people of Latin backgrounds, these people are of the ages of 18 - 50 as the topics discussed and music played are both contemporary and aimed at these ages. For example, most the music on the show are from the genres of Hip-Hop and R&B. However any age are nationality welcomed to listen and interact with the show as they can give ideas of topics. The target demographic of the show are ABC1s of both genders around the age of 30, this is because the topics spoken about on the show are aimed at those who have some disposable income, for example the discussion about the events require people to pay to visit.
LO1: Task 1: Feedback sheet
Show information - The show I will be analysing is called 'Latino Times' which aired on the 9th of March at 5PM - 6PM, this is presnted and produced by Mauricio Sirvent and showcases Latin music, but also informs the audience on the latest issues in Latin America.
LINK TO THE SHOW: (Part 1 (Click here)) / (Part 2 (Click here))
A) Running order - The show starts with a jingle from, stating that the station you are listening to is Sheffield Live, "Sheffield Live!, made in Sheffield, made by you". This is said in a relaxed tone so the listeners feel welcomed to the station and are able to then relate the presenters, it also establishes familiarity of the listener with the station as the jingle is played on all the shows on Sheffield Live!.
An advert then comes on, The advert is from a local business 'Airmaster' based around central heating. Another advert then comes on, this is from another local business 'Plug' and is advertising the performances that take place on Saturdays each week.
There are then a number of other adverts that are from local businesses. After the adverts have finished, dramatic music is then played, this builds up tension to the topics discussed later on in the show and makes the listener intrigued as to what will happen,
A Hip-Hop song is then played 'Fight the power', this sets the mood of the show as the topics spoken about are quite controversial and are aimed at the people in charge of the country.
The presenter then talks and explains what is happening later on the show in terms of topics,guests and music, this introduction is common in Latino Times.
A number of songs are plays and the presenter explains why he chose the songs after they have finished. He then plays requests sent to him by the audience.
The show then continues with a pattern, a song is played then the presenter says a few words about the song and says, ''Stay tuned in to Sheffield Live! on 93.2 FM", this is said to make the frequency of the station familiar with the listeners.
Throughout the show there is one topic, this is discussed after every few songs, in total the songs usually last around 8 minutes. The discussion about the topic (in this case it is David Cameron's attitude towards debates) usually lasts around 10 minutes, then another couple of songs are played which last around 8 minutes, then the discussion returns, this lasts around 10 minutes. This pattern then repeats for an hour until the show ends.
B) DJs / Presenters - There is one presenter on the show, this is Mauricio Sirvent who is from a Latin background and lives in Sheffield, through out the show Mauricio uses an enthusiastic and colloquial tone when talking about the music, but a serious tone when discussing important topics such as the government with the audience and guests on the show.
Mauricio's mode of address is confident, friendly and informative. The presenter emphasises words that may interest the audience such as "fighting" and "guests", this makes the listeners stay interested in the show.
C) Content - In this show, the presenter played old school Latin hip hop music and discussed David Cameron's plans and news concerning debate organisations in the Sheffield. There are no sound effects in the show how ever the music played on the show connote solidarity of the Latin culture. On the show the presenter plays tracks that create a certain mood that relate to the topics that will be spoken about later on in the show. For example, he plays 'Fight the power', this is a motivational/inspirational song that creates a mood of solidarity, the topics later discussed are in regards to David Cameron and what the presenter believes he is doing wrong. The music played helps the listeners understand the Latin culture and beliefs they have, this is then reinforced with the discussions that take place on the show. For example, there are Latin songs played that are based on freedom, the presenter then talks about standing up for your rights later on in the discussions.
Mauricio's mode of address changes depending on what he is talking about, for example when he talks about David Cameron he uses a serious mode of address but when he talks about his friend and his friends taste in music, he uses a calm mode of address.
D) Audience - The target audience of the show are primarily people of Latin backgrounds, these people are of the ages of 18 - 50 as the topics discussed and music played are both contemporary and aimed at these ages. For example, most the music on the show are from the genres of Hip-Hop and R&B. However any age are nationality welcomed to listen and interact with the show as they can give ideas of topics. The target demographic of the show are ABC1s of both genders around the age of 30, this is because the topics spoken about on the show are aimed at those who have some disposable income, for example the discussion about the events require people to pay to visit.
This is a moodboard of interests a listener may have.
LO1: Task 1: Feedback sheet
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